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Power of Placebo and Celebrity, Part 5

By Marcus | In Psychology | on October 27, 2011

Snoop endorses the prowler


See also: Part 1, Part 2, Part 3, Part 4

Now that we’ve thoroughly delved into the world of placebos, I wanted to tie things up by going over some tactics to help you keep from falling for slick pitches. The CrossFit community is a small echo chamber where new gimmicks can catch fire quickly. We’ve covered some in previous posts — from the legit (compression clothing) to the downright scam (alkaline water).

Hopefully I can help you with an article I read in Psychology Today called “The lure of celebrity endorsements“. Here are some tips they gave to avoid getting suckered:

  1. Realize when you’re being lured. Don’t be drawn into celebrity marketing. The famous faces that adorn ads ranging from cars to makeup are there to draw your emotional reactions. The more you know about how your brain reacts, the better you can resist the attempts by marketers to influence your buying decisions.
  2. Don’t confuse fame with expertise. Athletes are not necessarily nutritional experts. Just because they drink Gatorade after working out does not necessarily mean it will make you perform like them.
  3. Before you make a purchasing decision, turn off your emotions.  Our impulse purchases are usually the ones that get us into trouble.  Make your buying decisions on solid, objective grounds. One of the worst places to buy would be from the booths at a CrossFit competition or the Games themselves. Take their business card and do your research rather than jump at some instant gratification. Speaking of which…
  4. Do your own research into products. Online retail sites can serve as terrific ways to make wise purchases, especially if they provide consumer ratings of products you plan to buy. Read their advice carefully.
  5. Be wary in stores at your point of purchase. Pictures of celebrities aren’t limited to ads. As you’re making your buying decisions, look around to see whether or not a product you’re about to buy was paired with a celebrity face somewhere in the actual store or even on the product itself.

Psychology can help you save money and make wise purchasing decisions as long as you use your brain wisely. Resist emotional advertising even as it threatens to permeate your cortex!

WOD 10.27.11

Skills Day

Floor Bench Press
KB Banded Press
Kipping Pull Up

5 Comments to "Power of Placebo and Celebrity, Part 5"

  • becky says:

    October 27, 2011 at 10:25 AM -

    awesome pic!!!!!
    s, n, double oh, p!

  • Nik Werre says:

    October 27, 2011 at 10:51 AM -

    Hey Marcus,
    What’s the utility in doing the floor bench press? Thanks!

    1. Marcus says:

      October 27, 2011 at 1:29 PM -

      @Nik — it’s an accessory lift for the bench (although that’s probably obvious). It’s good for practicing the lockout portion of the lift as well as preventing a chest bounce, as many lifters are prone to do. For more reading on the subject, this is a good article: http://robertsontrainingsystems.com/blog/the-floor-press/

  • Brian says:

    October 27, 2011 at 11:11 AM -

    Enjoyed the series Marcus, nice posts. Solid D O Double G cameo. I’ll buy anything he endorses (i said “i enjoyed it” …not “i listened to what it says”)

  • Nik Werre says:

    October 27, 2011 at 4:38 PM -

    Sweet thanks Marcus!

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