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Role Model?

By Marcus | In Nutrition | on October 9, 2013

A couple of years ago, I wrote a handful of posts on the topic of “Power of Placebo and Celebrity”. In that series, I discussed the tactics you can be sold snake oil of various stripes, why those marketing tactics work and how to combat it and ensure you spend your money on worthwhile products. Many people, especially children, rank athletes among their role models.

Interestingly, there was a recent study that looked at the food products star athletes shill and compared how nutritious they were. The answer? Not very much. From a report on NBC news:

A litany of pro athletes analyzed by the authors put their big names behind 44 different food or beverage brands during 2010, with 79 percent of those food products being “energy-dense and nutrient-poor,” and with 93 percent of the drinks receiving all of their calories from added sugar — including sports drinks, the paper notes.

The promotion of those meals “by some of the world’s most physically fit and well-known athletes is an ironic combination that sends mixed messages about diet and health,” added the authors, who compared the modern players’ food peddling to the cigarette ads of bygone sports stars like Babe Ruth and Ted Williams.

Growing up, I remember a certain commercial from Charles Barkley that I think parents should keep in mind when it comes to these athlete endorsements.

The funny thing is, some players make sure their own refrigerator is stocked with healthier options. I was impressed to read on ESPN about some Lakers players getting together a cowpool:

That’s right, Chris Kaman, Robert Sacre and Lakers strength and conditioning coach Tim DiFrancesco bought a cow.

The three of them are going in together on a full cow’s worth of beef after it’s been to the butcher, or approximately 400 pounds of cuts of meat for their freezers.

DiFrancesco, who has picked up the nickname “Grass-Fed Tim” around the team because of his belief in the health benefits of eating grass-fed beef, came up with the idea after connecting with a farm that raises grass-fed cows down in San Diego.

The article further goes on to state the players intend to fully take advantage of all they purchased:

Sacre and Kaman don’t want to lose any of the parts the cow has to offer. See, there’s a difference when you buy the whole cow versus just buying hundreds of pounds of steak. Sacre is looking forward to the cow tongue. Kaman wants some of the skeleton.

“I’m going to get a bunch of the bones, too, and boil them down and make some beef stock,” Kaman said. “It’s good for your joints and ligaments and tendons.”

It’s only too bad that grass-fed ranchers aren’t able to get these guys to be pitch men on their behalf!

With all this talk of grass-fed beef, be aware that tonight is the deadline to place your October order for J&J Grassfed Beef.

WOD 10.09.13

Work towards a heavy Clean single

Then, 3 rounds for time:

  • 400m Run
  • 15 Deadlifts (275/185)

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